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  • Razor Ruddock joins The Sportsman for their World Cup 2018 song

    May 31, 2018 | Football

    We teamed up Razor Ruddock with The Sportsman & pop duo Bell & Spurling to produce a funny light-hearted song about England and their World Cup hopes. The idea was to recreate Bell and Spurling’s classic ‘Sven Sven Sven’ from 2001 into a catchy tune about England’s new manager Gareth Southgate and the current players in his first World Cup squad.

    Bell and Spurling poke fun at Kane’s interview skills, Italy and Scotland not being involved and Southgate’s  iconic penalty miss and Pizza Hut advert. They eventually turn it around and support the team with the lyrics “We think we’re gonna do alright mate.”

    The Sportsman directed the music video for the song which featured former England and Liverpool player Neil ‘Razor’ Ruddock who helps sing the song in his pants while drinking a popular blue alcopop which rhymes with WKB.

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